​​Business Architecture Training

executive training

BUsiness Architecture  

Business Architecture: An Executive Perspective

Business architecture has gained the attention of organizations worldwide across every industry sector. The opportunity to leverage this widely expanding discipline has never been greater. Organizations are using business architecture to reimagine business models, drive transformation, streamline value delivery, improve customer experience and proactively manage risk and compliance. Join us for an abbreviated two-hour executive training course on the value of business architecture, featuring Whynde Kuehn and William Ulrich, global leaders who founded the discipline and made it widely accessible to organizations around the globe.

This executive session will overview key business architecture concepts and focus on the value proposition of business architecture through a series of usage scenarios and vignettes for executives – all within an experience-based and practical context. The session will also discuss how to establish business architecture within an organization and ensure success. Ample time will be provided for live Q&A and open dialogue.

Presently, there are no Live Online Executive Sessions scheduled. Please check back often for updates on future offerings.


Whynde Kuehn

Whynde Kuehn is a Co-Founder and Partner of Business Architecture Associates and Managing Director of S2E Transformation. She is a long-time business architecture pioneer, practitioner, educator, community builder, author and recognized global thought leader. Ms. Kuehn is a Co-founder and Board Member of the Business Architecture Guild® and chairs the Editorial Board and Academic Committee. She is a Senior Consultant with Cutter Consortium and a Fellow with the Institute for Digital Transformation. Whynde has extensive experience in enterprise transformation and planning and was a key architect and leader in one of the largest business transformations in the world. She also led one of the largest business architecture consulting practices. Ms. Kuehn is known for helping clients build their own business architecture practices and mentoring those practices towards maturity and success. Passionate about using business as a force for good, she applies business architecture and other systemic approaches and to enable non-profits, social enterprises and cross-sector social initiatives to achieve their missions, with a focus on Africa and emerging nations.

William Ulrich

William Ulrich is a Co-Founder and Partner of Business Architecture Associates, President of TSG, Inc. and President and Co-founder of the Business Architecture Guild. He is a thought leader in the field of business architecture and business transformation. Mr. Ulrich is an originating contributor to “A Guide to the Business Architecture Body of Knowledge®” and Co-author of “Business Architecture: The Art and Practice of Business Transformation” (MK Press) and “Information Systems Transformation” (Morgan Kaufmann Elsevier). He is an active contributor to the international standards community, serving as an OMG Task Force Co-chair since 2003, and Cutter Consortium Fellow. As a management consultant for more than 30 years, Mr. Ulrich continues to serve in the role of senior advisor, mentor and workshop leader to corporations and government agencies across a wide number of industries, focused on helping businesses address major transformational challenges.