What are participants saying about business architecture associates training events?

From around the globe, business leaders, analysts, and professionals recognize business architecture training from Business Architecture Associates (BAA) as the premier educational source for building and honing business architecture skill sets from leading industry practitioners. Here's unsolicited feedback from recent attendees:

Chicago, il | November 2018

"I’m officially a Certified Business Architect. BAA training set me up perfectly to pass the CBA® exam."

— Chelsea Garfield, Senior Enterprise Business Solutions Architect, Citizens Property Insurance and Certified Business Architect (CBA)® 

Johannesburg, South Africa | October 2018

"As an independent enterprise architect, my primary client contact is with senior business leaders. I have been looking for a logical, scientifically derived and interconnected architecture methodology and artifacts that tie together the business architecture storyline. I am delighted to have found that in the business architecture training provided in Johannesburg by  Business Architecture Associates.

The training is based on the BIZBOK® Guide developed by the Business Architecture Guild®. It is the practical application of the business architecture described in TOGAF and other frameworks. What is amazing about the BIZBOK® Guide is that it builds on existing well-known architecture concepts and artifacts, everything is familiar, but elegantly tied together.

My new knowledge takes my work and contribution to my clients to another level, and that can stand up to scrutiny. I was so impressed with our instructor. We communicated and kept in touch for two years before I was able to attend the course in Johannesburg, and I was well rewarded with her professionalism, organization, and the quality of her service."

— Eugene Sampson

SYDNEY, AUSTRALIA | October 2018

“Whynde Kuehn and William Ulrich’s ‘Business Architecture’ courses are excellent. I started the course believing that I had a reasonably sound understanding of the subject matter, having been a Business Architect for some years, but quickly realised that the Business Architecture Associates subject matter, would take me to a whole other level of detail and knowledge. Over the period of the five days, William professionally taught us the frameworks, models and principals that all Business Architects need both from a practical and academic perspective. I would highly recommend this course for all Business Architects no matter how much experience they think they have; these courses have something for everyone.”

— Philip Dove, Head of Project Management & Business Analysis, AMP

Rancho Cordova, California | April 2018

“Your class was very valuable and it feels satisfying to have become certified. We have already been applying our new learnings with our joint engagements with EA.”

— Anthony Hill, CBA®

"Solo-study of the BIZBOK® Guide (across two versions!) gave me no confidence to sit for the CBA® exam so I signed up for the BAA one-week training class. I took the exam two business days after the training and passed. This is a significant professional development achievement because I’m test-phobic! The immersion environment, excellent teaching and materials helped coalesce the BIZBOK® Guide content and way of thinking." 

— Cecilie H., Certified Business Architect (CBA)®  

london, England | February 2018

"I am now CBA®. Thanks for the magnificent training, Bill and Whynde, which you delivered in London. Much appreciated." 

— Jide O., London Training, 2018

“Really informative and insightful course and good to have people who still practice the profession delivering the course – it really made it come to life.  Thanks to you both.”

— Patrick D., BAA training participant, London


"So after two reschedules because of flu and another due to snow, today I finally sat and passed my CBA® exam.  Very proud to say I'm now a Certified Business Architect®. Thanks to Whynde Kuehn and William Ulrich for the excellent training session you ran in London." 

— Nick C., Certified Business Architect (CBA)®


"It was a pleasure to participate in the BAA business architecture training and I can’t even express how much value it provided to help me increase my skills as a business architect.  The information I gained will also play a significant role as I formulate plans to enhance the business architecture practice in our organization. [Organizers and leaders] Whynde and William are amazing instructors and I am so happy that I made the decision to take the training series.  Thank you again for all the knowledge sharing and incredible experiences." 

— Shraddha M.,BAA training participant, San Francisco

Johannesburg, South Africa  |  july/august 2017

"The training was very effective in delivering the essence of the BIZBOK in a very logical and practical way. The course provided a solid foundation in understanding business architecture, the core and extended domains, how they integrate and are applied in business scenarios. What is offered by Business Architecture Associates is relevant for both entry-level and more seasoned business architects who wish to ground themselves in industry best-practice."

— Sonja C., BAA training participant, Johannesburg

London  |  November 2016

The course equipped me with the language, knowledge and tools needed to align business and operating models and represent what the business does via a formal discipline that is business architecture."

— Razzi K., BAA training participant, London

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